MEDIA NARRATIVES TRACKER

2016 General Election Campaign Example

Relative Media Attention (%)

(A % of 2388 articles (24 hours) mentioning candidates from major US print sources)

Key Narratives About Donald Trump

(Relative coverage by narrative as a proportion of key narratives in the last 24 hours and % of Trump articles over time)

Narrative (Click to load) Article Count (24h) Trend (Day over Day) About
Donald Trump: "Bigot" 436 (27.3%) -4.6%
Donald Trump: "Unqualified" 791 (49.5%) 1.4%
Donald Trump: "Winner" 277 (17.3%) 2.7%

Key Narratives About Hillary Clinton

(Relative coverage by narrative as a proportion of key narratives in the last 24 hours and % of Trump articles over time)

Narrative (Click to load) Article Count (24h) Trend (Day over Day) About
Hillary Clinton: "Corruption" 171 (21.6%) -26.3%
Hillary Clinton: "Qualified" 367 (46.5%) 15.7%
Hillary Clinton: "Weak" 234 (29.6%) 10.6%