MEDIA NARRATIVES TRACKER

2016 General Election Campaign Example

Relative Media Attention (%)

(A % of 81 articles (24 hours) mentioning candidates from major US print sources)

Key Narratives About Donald Trump

(Relative coverage by narrative as a proportion of key narratives in the last 24 hours and % of Trump articles over time)

Narrative (Click to load) Article Count (24h) Trend (Day over Day) About
Donald Trump: "Bigot" 11 (21.6%) -9.7%
Donald Trump: "Unqualified" 25 (49%) 0.7%
Donald Trump: "Winner" 11 (21.6%) 6.6%

Key Narratives About Hillary Clinton

(Relative coverage by narrative as a proportion of key narratives in the last 24 hours and % of Trump articles over time)

Narrative (Click to load) Article Count (24h) Trend (Day over Day) About
Hillary Clinton: "Corruption" 10 (33.3%) -15%
Hillary Clinton: "Qualified" 9 (30%) -0.2%
Hillary Clinton: "Weak" 8 (26.7%) 7.5%